Solid Waste Department
(from the May 10, 2016 staff memo to the Board of Directors)



1.         Solid Waste Department
Awards from California Association of Public Information Officials (CAPIO) were accepted at the CAPIO Conference on April 13th in the categories of: Writing, Graphics-Illustrations, Brochures-Booklets, Most Improved Publication, and Posters-Decals for the 4Rs Student Activity Book and Food Waste Prevention Supermarket Cart Advertisements.  A Green California Leadership Award was accepted on April 21st for the Multi-Family Recycling & Organics Program.  The Public Outreach Specialist (POS) position has been filled by Natalie Croak, and the department has been active in cross-training POS Croak and preparing updated handover memos.  Recruitment for the Solid Waste Program Intern is underway.  10-year Safety Awards and a celebratory event was coordinated by staff.


2.         Solid Waste Committee
Agenda items for the Committee meeting on May 19th were prepared.

3.         Zero Waste
Utilizing CVSan’s Zero Waste Communications Plan, staff has been preparing a theme and marketing approach for FY 2016/17, and is researching other zero waste websites.  A fifth character, “Zero” has been created, and will join the other four characters, “Little Miss Reduce”, “Again!”, “Blue”, and “Green” in teaching the CVSan community about zero waste.  A copyright is being processed for the five characters. 


4.         Less Than Weekly Garbage Collection Pilot
Creative elements for the pilot have been completed and presented to Public Relations Committee, including an overall “look and feel” for the Less Than Weekly study, an informational tri-fold brochure to be distributed to all residential households in the two study areas, and website content.  Staff is developing an online space for pilot participants to share with CVSan which tools work well and which are less successful, and residents may request weekly email reminders on when to set out their garbage carts.  A final team meeting including StopWaste, WMAC, and consultants was conducted on April 28th.

5.         WMAC - CVSan Update
Monthly Coordination Meeting:  A meeting was held on April 20th; please see attached meeting minutes. 


6.         Multi-Family Recycling
Staff continues to follow-up with property owners who are interested in starting a food scrap recycling program or need organics service to be compliant with Phase II of the Mandatory Commercial Recycling Ordinance.  18 multi-family properties have started a food scrap recycling program this fiscal year and 117 programs have started since 2012. 


7.         Commercial Recycling
Commercial Recycling: Staff has been completing routine business audits lately and has now completed over 100 audits with the annual goal of visiting (and auditing) 120 businesses.  Cascadia Consulting (StopWaste contractor) continues to visit and work with Castro Valley businesses who have received non-compliance notice letters.  Cascadia is coordinating with CVSan and WMAC on all visits, recommendations, service changes, and container/sign donations for those businesses.  Currently, there are a total of 60 businesses affected, most of whom have been assisted or contacted and Cascadia attempted to assist multiple times. 

4R Star Program: Staff recently sent out recertification letter first notices to eight 4R Star businesses and second notices to six businesses.


8.         School Programs
Green Ribbon: CVSan completed 15 site audits last month at schools that applied for Green Ribbon this year and provided technical assistance to schools that needed to complete additional activities.  CVSan staff will prepare certification letters and invite all certified schools to the June Board Meeting. 

Scholarship: CVSan received one application for the Leadership in Waste Reduction Scholarship this year.  Staff reviewed the application and will bring a recommendation to Solid Waste Committee in May.


9.         Street Cans/Recycling Pyramids and Maintenance
No update this month.


10.       Used Motor Oil Recycling Grant
CVSan has prepared a press release, flyers, and updated the website for its Spring Filter Exchange program which begins May 2nd and ends June 10th.  Single-family residents who call WMAC at least 24 hours prior to setting out a used oil filter on their service day will receive a coupon in the mail from CVSan for a new filter.


11.       Earth Day: Clean-Up & Recycle
Clean-Up: Approximately 700 volunteers helped clean-up and beautify 11 schools and four community sites in Castro Valley on Earth Day, with 60 cubic yards of plant debris and five cubic yards of litter collected.  Volunteers selected charities to receive $2,880.00 in donations from the event.

Recycle:  CVSan’s event was successfully held on April 23rd at Canyon Middle School.  1,323 CVSan residents and business owners recycled 900 boxes of sensitive documents, 1,120 tons of cardboard, 132 tires, 59 gallons of used cooking oil, e-waste and up to 1,200 cubic yards of C & D will be recycled from 600 vouchers distributed.  5,340 free 1-cubic foot bags of compost were distributed at three per household or business.  An event report will be presented at the July Solid Waste Committee meeting with trending information.


12.       Rowell Ranch Rodeo, Chili Cook-Off & Parade
Staff is working with Rotary on a services donation of sic recycle clearstreams with 12 bags for recycling and eight green 64 gallon organics carts for transport during the Parade.  WMAC participated in the parade alongside CVSan with an automated side-loader vehicle and distributed compostable bookmarks.


13.       Castro Valley Forum Advertisements
Seven (7) CVSan ads ran in the Forum during April: (3) ads promoted CVSan’s Earth Day Clean-Up & Recycles Day event; (1) ad announced the upcoming Annual Repair Project; (1) ad promoted Multi-Family food scrap recycling; (1) ad promoted the Filter Exchange program; and (1) ad promoted Reduce Ad #10 – re-growing veggies.


14.       Pipeline Newsletter
The Spring Pipeline, which will focus on Solid Waste and the 4Rs (with CVSan’s 4Rs Characters), has been completed and is on its way to the printer.  The newsletter will reach the community in the middle of May.  Staff has also begun developing the Summer Pipeline which will reach the community in the middle of August.


15.       Community Advisory Committee (CAC)
The CAC did not meet in April.


16.       Website/Social Media

During the month of April, nine social media posts were made which highlighted a variety of departmental programs and three photos were posted.  Website pages for solid waste rates and delinquent accounts were updated to prepare for the May WMAC bills and May 11th delinquent account certified letters.


17.       Castro Valley TV
0 ads were placed during the month of April.  


18.       Reduce
Staff continues to work on educational “Reduce” Castro Valley Forum and Castro Valley High School Olympian advertisements, which will run through the beginning of June.


19.       Reuse
Staff is drafting flyers and ads for the June 18th FixIt Clinic.  A textile repair component will be added to this event.  Castro Valley-based Swap-O-Rama-Rama would provide the textile repair coaches and facilitate the clothing swap portion of the event.     

20.       Event Greening
Staff is working with the Chamber of Commerce on the annual Fall Festival greening efforts and services donation. Staff is also working with the Hayward Area Recreation District (HARD) and Rowell Ranch Rodeo Park staff to provide greening assistance and a service donation for recycling and organics at the Rowell Ranch Rodeo events. 


21.       Community Group Outreach
LeaR4n Workshop:  CVSan held its LeaR4n Bay-Friendly Gardening Workshop on the evening of April 6th.  20 participants enjoyed a relaxed atmosphere while learning about Bay-Friendly Gardening and backyard composting. Following the presentation was a discussion and demonstration of backyard composting from Lori Caldwell from StopWaste. The workshop ended with raffle drawings and distribution of BYOB reusable bags.


22.       Green Hearts Volunteers
Staff has sent out an email call for volunteers to help monitor recycling and organics stations at the Rowel Ranch Rodeo events in the middle of May.


23.       Pharmaceutical Drop-Box Collection
Staff participated in storyboarding an Alameda County MEDS Coalition story for local newspapers entitled, “Alameda County Leads the Way” which was published in April as a special insert on meds storage and disposal.  The insert is available for viewing here:  CVSan has received invoices for pick-ups of the collection box at Sutter/Eden Medical Center 97 times since it opened in September 2011. The average weight of collection is 72 pounds.


24.       Staff Training
The Solid Waste Supervisor attended the CAPIO Annual Conference April 10th -13th, and participated in Ergonomics and Biomechanics training on April 20th.  The Department received Skype for Business office training on April 15th.

25.       Donation & Supply Requests

Staff processed 36 Donation & Supply Request Forms for the community totaling $4,012.82 during the month of April.

26.       IT Update

Staff met with the staff IT Group twice during April to discuss various topics relating to CVSan’s RFP for an IT Strategic Plan. 

Annual Summary Data


Administrative Fees
New Res
Pack Sent


January $48,297.98 61 17 0 13 9
February $62,429.46 *181 9 2 25 21
March $172,532.09 42 27 0 21 7
April $58,011.71 28 3 2 9 7
2016 $341,271.24 312 56 4 68 44
2015 $1,081,778.12 668 231 63 133 81
2014 $1,038,681.55 682 214 72 102 89
2013 $1,032,944.80 569 237 106 98 92
2012 $1,018,905.30 799 198 110 92 78
2011 $980,417.43 579 195 135 150 83
2010 $920,986.76 671 205 96 187 100
2009 $777,740.14 544 277 159 743 215
2008 $608,998.07 446 374 149 136 137

*46 of 181 were new Canyonlands customers.